一次搞懂跨國公司的行銷職種！
行銷到底在做什麼？ 行銷必知的內行話！
此為地表最硬核的行銷實戰班學生專門設計的一堂課， 在正式上課前為接下來的內容提前做好準備。
內容分為四大塊：
章節一：HQ 總部、Regional區域、Country 在地市場的不同
章節二："產品開發" 到 "賣到市場" 有哪些步驟？
章節三：行銷人一定要知道的專有名詞！
章節四：行銷人應具備的條件
Your Instructor
FiFi 是 ESSEC MBA 學姊兼面試官，曾在全球最大美妝集團ＣＤＯ’s team負責大中華區23個品牌的行銷策略，培訓超過上百名專業品牌經理人。
幫助學生透過商學院轉換跑道到行銷領域，以業界真實視角、培養式風格提拔學生成為頂尖行銷人才。擅長學生背景包裝，展現獨特個人品牌，已成功輔導數十位學生進入法國頂尖商學院。
商學院申請｜ 行銷求職 ｜ 創造行銷作品集
Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.