Let's Build Experiences Together Through Play
Co-Design Experiences With Your Customers Using The LEGO© Serious Play© Method
Watch Promo
In the Industrial economy, our focus is to deliver products with rich features to our customers. In the Service economy, we package our product and deliver them to our customers as a form of services as added value. In the Experience economy, besides providing services as value-add to customers, we are delivering Experiences, Experiences of acquiring, consuming the services.
Up until recently, the majority of consumers believed they were NOT being designed “for” by the companies they bought their products from, but rather designed “at” and forced to adapt to the ideas and principles that weren’t intuitive to them.
As opposed to Empathic Design, in which researchers and developers move into the world of end-users, Experiences Design can be seen as relocating end-users into the world of research and development. In the Experiences Design, our customers and end users are the Participants. We need them to play an active and engaged role in the Experiences Design process, to co-discover their Current Experiences (fear, happy moment), and co-design their Future Experiences (dreams, desires) together with all stakeholders.
To do these, we give our participants a tool (LEGO© bricks) to create a model they would love to represent the “perfect world” scenario while also asking them to explain why they built their perfect model in that particular way. This process is called the LEGO© Serious Play© method. In this process we invite participants to actively participate in the Experiences research – co-discover and co-design their experiences together using the LEGO© bricks.
To get an idea what and why LEGO© Serious Play© method is, this free course is for you to get the answers.
To learn how to Co-Discover User Experiences Through Play Using the LEGO© Serious Play© Method, please consider enrolling in the following course :
Understand Your Customers Better in Less Than A Day - Co-Discover User Experiences Through Play Using the LEGO© Serious Play© Method
To learn how to Co-Design Future Experiences Through Play Using the LEGO© Serious Play© Method, please consider enrolling in the following upcoming course :
Let's Build Our Future Experiences Together -Co-Design Future Experiences Through Play Using the LEGO© Serious Play© Method
Your Instructor
Background & Experience
SinFatt has many years of software engineering and consulting experience, which includes 7 years of selling, consulting and implementing Scaled Agile, both in technology adoption and change leadership capacity.
SinFatt is a trainer, workshop facilitator, curriculum designer and online course instructor.
He is an Agile and Design Thinking strategist and practitioner, championing innovative ways to adopt the Agile way of working. Helping organizations aligning customers, business and Agile delivery teams set the focus of delivering value to customers.
His approach to “Agile Redesigned” learning has helped organizations and individual improve the way they learn and practice Design Thinking and Agile in their works through adopting innovation learning techniques and technologies.
Credentials
- Certified SCRUM Master (CSM)
- Certified Product Owner (CSPO)
- SPC 4 (SAFe© Program Consultant)
- Certified Design Thinking Facilitator
- Certified Design Sprint 2.0 Facilitator
- Certified LEGO© Serious Play© Facilitator
- WSQ Advanced Certification in Training and Assessment (ACTA)
Corp Web Site : Noveltage Consulting - Agile Redesigned
LinkedIn : https://www.linkedin.com/in/sfchoong/
email : [email protected]