Most organizations take a traditional approach to user research. Using a researcher to act as a middle-man between users, designers, and business stakeholders. A researcher conducts user interview, observation etc. In the process, users are not fully consulted, and not given the freedom to express their thought.

How Might We bring the user into the Design team, give them a tool to express their thought, to help the team to discover the user experience together in a highly engaging, open and creative environment?

Co-Discover User Experience is the alternate approach and LEGO© Serious Play© method is the revolutionary method that can help to facilitate the process.

In this course, I will explain what LEGO© Serious Play© is about, and how it is applied to the Human-Centred Design - Experiences Research process.

At the end of this course, you will be able to:

  1. Understand how Human-Centred Design helps the Agile team to focus on customer
  2. Describe the benefit of using LEGO© Serious Play© as a hands-on, minds-on visual Experiences Research method
  3. Apply the LEGO© Serious Play© method in Experiences Research. Involve users in the design process, co-discover experiences together


Course Curriculum

  Introduction To Human-Centred Design
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  Introduction To The LEGO© Serious Play© Method
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  Co-Discover User Experience Using the LEGO© Serious Play Method©
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  Course Summary
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Hi, I’m SF Choong


I am a Design Thinking and Agile strategist and practitioner, championing innovative ways to adopt Design Driven Agile. I have over 20 years of IT development, pre-sales , consulting and training experience. My approach to redesigning Agile learning has helped organisations improve the way product team deliver products that customers love.

I am also a trainer, facilitator and workshop curriculum designer. My “Agile Redesigned” program includes: Design Sprint with Scrum, Design Thinking using LEGO© Serious Play© method, SAFe PI Planning using LEGO© Serious Play© method, Agile Discovery using LEGO© Serious Play© method.


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Already practicing Agile Scrum?


Agile Scrum alone is no guarantee that your team will consistently deliver truly engaging, impactful products.

Customer-Centric team builds products and services customer actually use


Human-Centred Design is the answer to bring your organization from product centric mindset to customer centric mindset.

LEGO© Serious Play©


LEGO© Serious Play© is an Experiences Research method. It involves users in the design process, co-discover experiences together with designers