Supercharge Your Brand

Leverage Sharper Brand Positioning for Optimum GROWTH

You are wasting money advertising or doing more promotions if your investment is not leveraging your brand. Even large Global brands are unclear what their brands are all about and described them in long sentences with multiple features and value statements. BUT customers buy BENEFITS not brand features and characteristics. Are you sure of yours ?

Why is that so ? Crafting a clear Brand Positioning is a masterclass act in marketing - structured and concise and sharply focus on the customer's desire for the benefits. Not taught in Business Schools because its not academic but derived from real world marketing against world-class competition. A Step-by-step process guide with clear fundamentals to pivot all your other marketing mixes to synergize and optimize growth and brand value.

Craft Your competitive Brand Positioning in this course and share with your stakeholders.

Made simple so you save time and money !


Your Instructor


KT
KT

Lifelong experience in Brand Strategy and Marketing. Many years nurturing and growing global , regional and local brands with large Fortune 500 Multinational Companies and International brands.


Learnt from the school of hard knocks. Not theories but from many Marketing experts and practitioners including top marketing research and global advertising agencies. Real experiences in competitive market conditions against world-class competitors in many cases.


Currently, developing new tools and concepts for Gaps and missing pieces in the relatively new field of digital marketing .


Extending Branding concepts and structures into the growing area of Personal Branding for individuals who wish to grow a strong online influence and clear position on social platforms and media .


Course Curriculum


  INTRODUCTION
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  Section 1 : Why Digital Marketing Has Weak Fundamentals
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  Section 2 : Superior Performance with a Competitive and Strong Brand Positioning
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  Section3 : Not Taught In MBA School
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  Section 4 : The Core Features
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  Section 5 : Brand Positioning Structure
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  Section 6 : Developing A Brand Positioning Statement
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  Section 7 : CHECKLIST : Is Your BPS The Right One ?
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  Section 8 : Operationalize Your Critical Asset
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  Section 9 : BONUS : How To Do Benefit Laddering ?
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Frequently Asked Questions


How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

30 over years of marketing and branding experience to share this Simple methodology for You to Craft Your Competitive Brand Positioning for superior brand health and wealth. Critical to get this right before wasting more on Digital/Online Performance Marketing. Its your brand's foundation - to build a tall building the foundation must be strong or it will collapse. Apply immediately what Digital marketing has forgotten - the most strategic element in Your Brand !

Enroll Now.

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