The Customer Centric Brand Business Model focuses on putting the customer at the center of all business decisions and strategies. In this course, you will learn how to create a brand that prioritizes customer needs and experiences, ultimately leading to increased customer loyalty and business grwowth. By understanding the importance of customer centricity, businesses can build strong relationships with their target audience and differentiate themselves in the competitive market.

Throughout this course, you will explore the key components of the Customer Centric Brand Business Model, including customer segmentation, value proposition, etc from the Business Model Canvas. By the end of the course, you will have the knowledge and tools to implement a customer centric brand business model within your own organization.

Key Lesson Concepts:

• Putting the customer at the center of business decisions
• Having a healthy business model that is profitable
• Understanding business model from a branding perspective
  

Shen Feng is a distinguished brand consultant who brings a wealth of knowledge to the field of SME brand differentiation strategy in Malaysia—making him a unique voice in the space. With an impressive repertoire spanning over nine years, he’s helped transform over 180 SME brands across myriad sectors, from innovative tech startups and e-commerce platforms to creative industries and more. His continuous pursuit of excellence led to recognition as one of 2023's Successful People in Malaysia.

At the heart of Shen Feng's approach is the crucial alignment between brand strategy and customer engagement, teaching business owners that the key to standing out isn't merely offering discounts in times of slow sales, but rather enhancing brand value through Strategic Tactical Execution. His passion for his work is evident not only in his successful tenure as the founder of The Branding Standard but also in his commitment to educating SME owners on building a sustainable, customer-centric brand.

Shen Feng's dynamic blend of real-world expertise and strategic insight ensures his students are equipped to create authentic brand differentiation and long-lasting customer loyalty.