The Ultimate Marketing Playbook for Newbies: More Engagement, More Conversion, More Retention
Do you want to master the art of marketing without getting a marketing degree by applying proven, no-nonsense strategies?
3. Apply the C.L.I.C.K. Framework
Connect deeply with your audience through compelling brand stories
Learn directly from consumer behaviors for smarter decision-making
Innovate with cutting-edge digital tools and AI for streamlined marketing processes
Create impactful campaigns that truly resonate
Knowledge with practical applications and case studies.
Your Instructor
With over 20 years in the FMCG industry, Susan has a proven track record of leading successful marketing strategies and driving brand growth across regional markets. She has played a pivotal role in shaping the marketing direction and achieving brand leadership for a variety of consumer brands. Her campaigns are known for their creativity and effectiveness, having garnered multiple Marketing Excellence Awards. Susan excels at turning complex market challenges into opportunities, creating campaigns that connect with consumers and deliver results. As the marketing world continues to evolve quickly, she believe marketers new and old need to learn, adopt and adapt new ways to stay ahead of the curve while understanding the fundamentals.