What is Design Thinking?

Design Thinking can be described as a mindset and working attitude for creative problem solving.

The Design Thinking Mindset

• Empathy, think user first
• Creative confidence
• Be visual
• Learn from failure
• Collaboration

Organizations use Design Thinking to

• Identify what is distinctive about their products and services
• Identify new products and services
• Improvement to products or services
• Implement a process change or identify strategy direction