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Winning Marketing Digital Course
Module 1: Transformation in Marketing
Impact of digitisation on marketing and resulting opportunities
Changes in digital consumer behaviors and ways to manage them
Module 2: Reaching Customers: Digital Marketing Channels
Buyer personas
Customer journey mapping
engaging customers through paid, owned and earned media
Content strategies for each phase of the digital marketing funnel
Module 3: Engaging Customers : Social Media
Customer engagement strategies : Build brand clarity, Get on social media, Personalize customer experiences, Get on social media, Leverage brand communities, Create and curate content
Module 4: Targeting Customers : Planning for Paid Advertising on Digital Platforms
Paid campaign goals
Landing page optimization principles
Post-conversion marketing strategy
Module 5: Targeting Customers : Advertising on Digital Platforms
Google, Instagram, Facebook, WhatsApp, YouTube, LinkedIn
Email marketing strategies
Module 6: Measuring Success: Digital Marketing Metrics and ROI
Framework for digital marketing measurements and identifying the right metrics
Digital marketing ROI
Marketing experiments
Multi-attribution tracking
Module 7: Planning and Executing a Digital Marketing Strategy
Digital marketing strategy framework : Preparation, Plan, Objectives, Execution, People, process and technology, Review
Module 8: Technology and the Future of Digital Marketing
Role of marketing in generating business growth
Outlook for the future in marketing
Marketing technology
AI in marketing
Marketing to Gen Zs
Post-conversion marketing strategy
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